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U.S. CELLULAR RECEIVES 6TH CONSECUTIVE J.D. POWER AND ASSOCIATES AWARD FOR HIGHEST CALL QUALITY

Wireless Carrier Ranked Highest with Fewest Number of Reported Problems in the North Central Region

CHICAGO, Feb. 3, 2009 – Wireless consumers in several Midwest states continue to experience a higher level of call quality, according to J.D. Power and Associates. In volume 2 of the J.D. Power and Associates 2008 Wireless Call Quality Performance StudySM, U.S. Cellular ranked highest overall in the North Central Region with fewer problems than the regional average in dropped or disconnected calls, static, echoes and voice distortion. The region includes Illinois, Wisconsin, Indiana, Michigan and Ohio.

"U.S. Cellular believes in going above and beyond to make sure that our customers' needs are met," said Mike Irizarry, U.S. Cellular's executive vice president and chief technical officer. "We are thrilled that a respected firm like J.D. Power and Associates has recognized U.S. Cellular's highest call quality for six consecutive reporting periods."

Conducted twice a year, the study measures the number of problems experienced with wireless call quality in seven customer-impacting areas: dropped/disconnected calls; static/interference; connection on first try; voice distortion; no echoes; no immediate voice mail notification; and no immediate text message notification.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on boat ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular's new 3G Mobile Broadband network. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com