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U.S. CELLULAR HELPS FESTIVAL GOERS CAPTURE BELE CHERE MEMORIES

Wireless Company Demonstrates the Latest in Wireless Technology and Accessories

ASHEVILLE, N.C., July 20, 2009 – Everyone has a favorite Bele Chere memory. Whether it is a favorite concert, a unique purchase or simply enjoying a great afternoon with family and friends, this festival provides memoires that last a lifetime. And this year U.S. Cellular is offering festival goers a way to capture these special moments by offering free photo keepsakes at its booth.

By visiting the U.S. Cellular booth on Biltmore Avenue near Park Pack Square in downtown, visitors can have their pictures taken in front of a Bele Chere backdrop with a U.S. Cellular camera phone. The photos will then be sent to a wireless printer via Bluetooth® technology and printed on site. Individuals can also register to win U.S. Cellular prizes ranging from phones, Bluetooth® headsets, VIP concert passes and other items by texting the word "win" to a five digit short code available at the U.S. Cellular booth. Winners will be announced each hour and notified by text message.

"Our twenty year history of involvement with the Bele Chere Festival gives us an opportunity to bring people together to enjoy the best of Asheville," said Jack Brundige, director of sales for U.S. Cellular in western North Carolina. "And, during these tough economic times, we are pleased to offer free festival keepsakes to our customers and festival attendees this year."

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.