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U.S. CELLULAR BECOMES OFFICIAL WIRELESS PROVIDER OF UNIVERSITY OF MAINE ATHLETICS

University of Maine Invites the Local Community to Meet the Black Bears and its Newest Sponsor

ORONO, Maine, August 20, 2009 – State Representative Emily Ann Cain, Director of Parks & Recreation with the town of Orono, Norman Poirier, University of Maine faculty and students joined U.S. Cellular today to celebrate the company's three-year sponsorship agreement with the University of Maine Athletics, making U.S. Cellular the university's official wireless provider. After the press conference, the University of Maine invited the community to Meet the Black Bears, an opportunity for local residents and children to meet the Black Bear coaching staff and student-athletes.

"There is such a rich tradition in college athletics that means a lot to the community, students, alumni, and the many fans across the state," said State Representative Emily Ann Cain. "The support of companies like U.S. Cellular helps to keep this tradition alive and well."

U.S. Cellular will sponsor the University of Maine's football, ice hockey, men's and women's basketball, baseball and softball teams beginning fall 2009.

"Our customers and associates are amongst the many students, faculty, and alumni of the University of Maine, and we are pleased to support college athletics for fans throughout the region," said Stacey Gagne, U.S. Cellular field marketing manager in New England. "We believe in connecting people and sporting events are a great way to bring family, friends, and community together."

"We are thrilled to have a partner that shares in our commitment to excellence and to the community," said Blake James, director of athletics at the University of Maine. In addition to the sponsorship, the University of Maine Athletic Department will utilize U.S. Cellular's BlackBerry and cell phone services.

U.S. Cellular has been serving Maine residents since 1988 and employs more than 350 associates statewide. The company operates more than 65 company-owned retail and agent locations throughout Maine. U.S. Cellular's investment in Maine goes beyond its wireless products and services; it extends directly to the community. Last year, the company donated more than $120,000 to non-profit organizations in Maine. In addition, U.S. Cellular associates are active volunteers in their communities.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.