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U.S. CELLULAR APPOINTS LAMART CLAY TO DIRECTOR OF SALES FOR IOWA

DES MOINES, January 20, 2009 – Lamart Clay has been named director of sales for U.S. Cellular in Iowa, where he will lead all sales activities and uphold U.S. Cellular's commitment to providing the best customer service in the industry. U.S. Cellular's business model starts with strong leadership, which leads to satisfied associates who deliver outstanding customer service.

"I've had the pleasure of working with Lamart in the Midwest Region and now welcome him back to our leadership team," said Don Cochran, U.S. Cellular's senior director of sales for the Central Region. "He's a phenomenal leader who motivates his associates and understands what's important to our customers."

Clay has four years of experience with U.S. Cellular. He has held leadership roles as a store manager, area sales manager and district sales manager in the Midwest Region. Clay recently served as the director of sales for Indiana.

In his spare time he enjoys golf and basketball, and is an avid reader.

About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular's new 3G Mobile Broadband network. Based in Chicago, U.S. Cellular is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com