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SAMPSON NAMED CUSTOMER CARE CENTER DIRECTOR

CEDAR RAPIDS, Iowa, March 19, 2009 – U.S. Cellular has named Matt Sampson director of its Customer Care Center in Cedar Rapids. Sampson's responsibilities include managing the day-to-day operation of the center, which employs approximately 350 associates.

"At U.S. Cellular, we are committed to providing the best customer service in the industry," said Lynn Costlow, U.S. Cellular's vice president of customer service. "Matt has been a strong leader in our Customer Care Centers and is passionate about leading our customer service associates."

Sampson, who has been with U.S. Cellular for 10 years, has been in many leadership roles, including director of the Knoxville, Tenn., Customer Care Center. Prior to that, Sampson worked on U.S. Cellular's financial services, customer relations, technology and business-to-business teams.

Sampson, a Cedar Rapids native, replaces Bill Isaac, who has transitioned to the director of U.S. Cellular's Customer Care Center in Waukesha, Wis.

About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular's new 3G Mobile Broadband network. Based in Chicago, U.S. Cellular is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com