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QUENCH YOUR THIRST FOR TECHNOLOGY WITH FUNCTION AND DESIGN OF LG WINE

Available Exclusively at U.S. Cellular

CHICAGO and SAN DIEGO, January 26, 2009 - U.S. Cellular and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today the availability of LG Wine exclusively to U.S. Cellular customers. LG Wine was created with simplicity and fluidity in mind, for those seeking flawless design with the latest technology.

Sleek and elegant, LG Wine features a large 2.2" display with easy to read fonts, a spacious keypad with large buttons, and a fashionable flip form allowing customers to quickly connect while on the go. Bringing ease of use back into style, LG Wine has all the latest in wireless technology, including Bluetooth® 2.1 and designated hot keys for quick navigation.

"We believe our customers deserve phones that are easy to use and fashionable," said Alan D. Ferber, chief marketing officer at U.S. Cellular. "Providing them with a quality product like the LG Wine delivers on our promise to ensure customer satisfaction in everything we do."

Whether chatting via one-touch speakerphone, utilizing voice command or listening to downloaded music and tones, LG Wine features a large speaker to ensure excellent sound quality. For added fun, take great close-up shots with the 10x zoom 1.3 megapixel camera and share them with family or friends via picture messaging. Easy to access features include messaging, alarm clock, images, and easyedge at the convenience of dedicated hot keys.

"At LG, we admire our customers' ambition for handsets with style and functionality. LG Wine exceeds both criteria tastefully and tactically," said Ehtisham Rabbani, vice president of product strategy & marketing for LG Mobile Phones. "LG continues to push the limits, combining premium communication and expression all in one affordable device."

LG Wine also includes easyedgeSM, U.S. Cellular’s suite of enhanced wireless data application services. Access to easyedgeSM allows customers to shop for content including ringtones, wallpaper and games, while also being able to locate the latest news and entertainment. Available in silver and wine red, LG Wine is offered at U.S. Cellular retail locations, or via www.uscellular.com.

About U.S. Cellular

The 8,700 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation’s fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units â€" Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world’s leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.