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JANUARY 13 IS NATIONAL AMBER ALERT DAY

Sign Up For Free Wireless AMBER Alerts™ at www.uscellular.com

MORGANTOWN, W. Va., Jan. 5, 2009 – Tuesday, Jan. 13, 2009 marks the 13th anniversary of AMBER Alert Awareness Day. The alert program, named after Amber Hagerman of Arlington, Texas who was abducted on that day in 1996, has lead to the safe recovery of 432 children, according to the National Center for Missing and Exploited Children (NCMEC).

Through a voluntary partnership between law-enforcement agencies, broadcasters, and transportation agencies, an urgent bulletin is activated in the most serious cases within the critical first three-hours of a child's abduction and gives communities the opportunity to assist in the search for and safe recovery of children.

In 2005, the Wireless AMBER Alerts Initiative enabled the public to receive alerts via text message on their wireless devices. Wireless AMBER Alerts have the potential to reach 84 percent of the public with over 262 million cell phone subscribers in the United States.

U.S. Cellular reminds cell phone users that they can sign up to receive Wireless AMBER Alerts via text message – free of charge.

To Sign Up For Wireless AMBER Alerts:

    1. Visit www.uscellular.com, click on About us, Wireless AMBER Alerts, visit www.wirelessamberalerts.org, or text the word AMBER followed by a space and your 5-digit zip code to short code 26237.


    2. Sign up to receive AMBER Alerts in your area by selecting the area(s) you are in most frequently.


    3. Law enforcement issues an AMBER Alert and provides the National Center for Missing and Exploited Children (NCMEC) with the information to include in the alert.


    4. NCMEC formats the AMBER Alert information, which is relayed to U.S. Cellular.


    5. This information is sent as a free text message.


    6. You will only receive AMBER Alerts by enrolling in the program.


    7. If you have information on a missing child call the NCMEC toll-free Hotline at 1-800-THE-LOST® (1-800-843-5678) 24-hours a day.
About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.